{"id":1828,"date":"2020-05-07T11:50:59","date_gmt":"2020-05-07T11:50:59","guid":{"rendered":"https:\/\/pampat.tn\/?page_id=1828"},"modified":"2026-02-20T09:04:28","modified_gmt":"2026-02-20T08:04:28","slug":"presentation-de-la-filiere-grenades","status":"publish","type":"page","link":"https:\/\/pampat.tn\/en\/presentation-de-la-filiere-grenades\/","title":{"rendered":"Presentation of the pomegranate value chain in Tunisia"},"content":{"rendered":"
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Presentation of the
Pomegranates<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La production de grenades est tr\u00e8s ancienne en Tunisie et remonte, au moins, \u00e0 l’\u00e9poque ph\u00e9nicienne.\u00a0 \u00a0Aujourd\u2019hui la Tunisie est class\u00e9e parmi les 10 premiers pays producteurs et repr\u00e9sente 3% de l\u2019offre mondial. La production nationale est en train d\u2019augmenter rapidement avec une croissance de 30% entre 2018 et 2019. A travers toute la Tunisie, des centaines d\u2019hectares de plantations sont entrain de voir le jour.<\/p>

En effet, le grenadier est tr\u00e8s adaptable \u00e0 l\u2019environnement et aux temp\u00e9ratures et peut \u00eatre cultiv\u00e9 dans des zones agricoles tr\u00e8s difficiles pour d\u2019autres cultures. Plus d\u2019un tiers de la production provient des oasis littorales de Gab\u00e9s, suivi par le gouvernorat de B\u00e9ja et Kairouan<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Today the pomegranate value chain considered as a strategic sector for the Tunisian authorities, since there is a growing demand for this \"super food\". The pomegranate with its high levels of punicic acid is increasingly appreciated internationally for its exceptional nutritional and antioxidant qualities. One of the main drivers for the commercial success of pomegranates is indeed the positive impact on health.<\/p>

The quality of Tunisian pomegranates and in particular the Gabsi variety is well recognized on international markets. Pomegranate exports are increasing and have more than doubled in recent years. Nevertheless, the export rate remains low and represents less than 10% of production. Moreover, international sales are not very diversified. Libya absorbs more than 85% of exports and is followed by Italy and France, which come far behind.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0<\/span><\/p>

In order to position Tunisian products on international markets, the sector has to overcome many challenges in terms of productivity, logistics, quality standards and marketing.

\nIn this context, quality labels can play an important role in the future to gain a foothold on niche markets. Currently, organic production covers only 70 hectares in Tunisia, despite the great demand for this type of certified product. Furthermore, geographical indications are not yet well established. The geographical indication for the \u201cGabes pomegranate\u201d is not yet used commercially, while the geographical label for the \"Testour pomegranate\" still needs to be developed.

\nGabes in the South and Testour in the North represent the two most famous production clusters in Tunisia. In both cities, the pomegranate is the local flagship product par excellence and has even its own annual festival. The pomegranate also plays an important role in the local gastronomy.

\nAnother way of adding value to Tunisian pomegranates is that of processing. This superfood has become a popular ingredient for making juices, syrups, jams, vinegars and many other products. Pomegranate seed oil is also used in many dietary supplements and cosmetic products. The number of processing companies in Tunisia is currently very limited, but it is set to increase in view of the growing demand for pomegranate products on international markets.

\nThe PAMPAT 2 project works closely with the Ministry of Agriculture and the Interprofessional Group of Fruits (GIFRUITS) to support the development of the pomegranate sector in Tunisia.

\nThe project will encourage valorization and diversification within the pomegranate value chain in order to improve international market access.<\/p>

Dans ce contexte les labels de qualit\u00e9 peuvent jouer un r\u00f4le important comme outils de diff\u00e9renciation. Pour l\u2019instant, la production biologique couvre seulement 70 h\u00e9ctares en Tunisie, malgr\u00e9 la grande demande pour ce type de certification. D\u2019autres labels sont \u00e9galement peu r\u00e9pandus. La seule indication g\u00e9ographique reconnue de la fili\u00e8re, celle de la \u00abGrenade de Gab\u00e9s\u00a0\u00bb n\u2019est pas utilis\u00e9e en commerce, tandis que la future appellation d\u2019origine contr\u00f4l\u00e9e pour la \u00abGrenade de Testour\u00a0\u00bb n\u2019est pas encore enregistr\u00e9e. Gab\u00e9s au Sud et Testour au Nord r\u00e9presentent les deux p\u00f4les de production les plus connus en Tunisie. Dans les deux villes la grenade est le produit phare par excellence et dispose m\u00eame de son propre festival annuel. La grenade joue \u00e9galement un r\u00f4le important dans la gastronomie locale.<\/p>

Une autre voie de valorisation de la grenade tunisienne\u00a0 est celle de la transformation. Ce superfood est devenu un ingr\u00e9dient pris\u00e9 pour la pr\u00e9paration des jus, sirops, confitures et bien d\u2019autres. L\u2019huile de p\u00e9pins de grenade entre \u00e9galement dans la composition de\u00a0 plusieurs compl\u00e9ments alimentaires et produits cosm\u00e9tiques. Le nombre d\u2019entreprises de transformation en Tunisie est pour l\u2019instant tr\u00e8s limit\u00e9, mais il est appel\u00e9 \u00e0 augmenter en vue de la grande demande pour les produits issus de la grenade \u00e0 l\u2019international.<\/p>

The PAMPAT 2 project<\/a> works closely with the Ministry of Agriculture and the Interprofessional Group of Fruits (GIFRUITS) to support the development of the pomegranate sector in Tunisia. The project will encourage valorization and diversification within the pomegranate value chain in order to improve international market access.<\/p>

The Inspiring Story Of <\/b>Asma<\/b> Rouissi<\/b> (Bit <\/b>L\u2019Mouna<\/b>) and the\u00a0 Pomegranate Tourism Route<\/b><\/h5>

Asma Rouissi <\/b>is the president of the female cooperative Bit L\u00b4Mouna that groups 20 women in Testour. This small historic Tunisian town that counts 14 000 inhabitants is well known for its dark red pomegranates and its rich cultural heritage. Bit L\u00b4Mouna specializes in the artisanal production of local products. Since 2022 UNIDO has been supporting the women\u00b4s group and other local SMEs to capitalize on the renown of the Testourian pomegranate and to create new products and services around the local flagship product in order to increase revenus outside of the main agricultural season. In 2024, Asma Rouissi and seven other local entrepreneurs decided to launch a pomegranate tourism circuit under the name \u201cRomena Tour \u00e0 Testour\u201d. The pomegranate route groups pomegranate processors, juice and ice-cream makers, restaurants, a leisure center as well as an artisan specialized in pomegranate embroideries. The route members do not only offer a wide range of pomegranate delicacies, but also new immersive tourism experiences that have been conceived with UNIDO\u00b4s support. At Bit L\u00b4Mouna national and foreign visitors can participate at different types of culinary workshops where they learn how to produce products and recipes made of pomegranates. UNIDO has also been supporting in the promotion and marketing of the pomegranate tourism route.<\/p>

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \"\"<\/p>

\u201cRomena Tour \u00e0 Testour<\/strong>\u201d and Asma Rouissi<\/strong>\u00b4s workshops are generating increasing interest among the media and Tunisian culinary and tourism influencers. Also, inflight magazines of Tunisian airlines have been communicating about this new way of discovering Testour\u00b4s intangible cultural heritage. The launch of\u00a0 the pomegranate route has started to generate a new economic dynamism and is creating new sources of income for the women from Bit L\u00b4Mouna thanks to alternative tourism.<\/p>

More\u00a0documents<\/a>\u00a0and\u00a0videos<\/a>\u00a0relatifs \u00e0 la fili\u00e8re sont disponibles ici<\/a>.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\" Facebook page to promote the Tunisian pomegranate<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R<\/strong>omena Tour \u00e0 Tastour<\/strong><\/h5>

Dans le cadre des efforts continus de valorisation de la fili\u00e8re Grenade \u00e0 travers la structuration des cha\u00eenes de valeur locales et la professionnalisation des acteurs, une nouvelle initiative vient enrichir la dynamique engag\u00e9e : <\/span>\u00ab Romena Tour \u00e0 Testour<\/a> ,\u00a0<\/strong>\u00a0une route th\u00e9matique qui invite \u00e0 d\u00e9couvrir la Grenade de Testour sous un angle exp\u00e9rientiel et immersif, elle a pour vocation de faire rayonner ce fruit embl\u00e9matique \u00e0 travers une offre int\u00e9gr\u00e9e de produits et services propos\u00e9s par des op\u00e9rateurs locaux dans les secteurs agricole, agroalimentaire, gastronomique, touristique, artisanal et de loisirs.<\/span><\/h3>

Le lancement de la Romena Tour marque une nouvelle \u00e9tape dans la strat\u00e9gie de d\u00e9veloppement territorial de Testour. Elle s\u2019inscrit dans la continuit\u00e9 des actions d\u00e9j\u00e0 men\u00e9es en faveur de la valorisation du terroir et vise \u00e0 renforcer l\u2019attractivit\u00e9 de la r\u00e9gion en capitalisant sur son identit\u00e9 agro-culturelle et ses savoir-faire.<\/p>

Cette initiative est le fruit d\u2019un partenariat public-priv\u00e9 entre l\u2019Association du Festival de la Grenade (AFG) de Testour et les institutions r\u00e9gionales relevant des Minist\u00e8res de l\u2019Agriculture, du Tourisme et des Affaires Culturelles avec l\u2019appui du\u00a0projet PAMPAT<\/strong>.<\/strong>\u00a0Huit op\u00e9rateurs \u00e9conomiques locaux en sont aujourd\u2019hui membres actifs.<\/p>

\u00a0La Route de la Grenade : \u00ab\u00a0Romena Tour \u00e0 Testour\u00a0\u00bb\u00a0<\/a><\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pr\u00e9sentation de la fili\u00e8re Grenades La production de grenades est tr\u00e8s ancienne en Tunisie et remonte, au moins, \u00e0 l’\u00e9poque ph\u00e9nicienne.\u00a0 \u00a0Aujourd\u2019hui la Tunisie est class\u00e9e parmi les 10 premiers pays producteurs et repr\u00e9sente 3% de l\u2019offre mondial. La production nationale est en train d\u2019augmenter rapidement avec une croissance de 30% entre 2018 et 2019. […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1828","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pampat.tn\/en\/wp-json\/wp\/v2\/pages\/1828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pampat.tn\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pampat.tn\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pampat.tn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pampat.tn\/en\/wp-json\/wp\/v2\/comments?post=1828"}],"version-history":[{"count":131,"href":"https:\/\/pampat.tn\/en\/wp-json\/wp\/v2\/pages\/1828\/revisions"}],"predecessor-version":[{"id":6490,"href":"https:\/\/pampat.tn\/en\/wp-json\/wp\/v2\/pages\/1828\/revisions\/6490"}],"wp:attachment":[{"href":"https:\/\/pampat.tn\/en\/wp-json\/wp\/v2\/media?parent=1828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}