DJEBBA FIG GI

The Djebba fig has thus become the first product with a geographical indication in Tunisia to be certified through an external audit process carried out by INNORPI.

In 2018 a local association in Djebba has been designated for the first time in Tunisia by law to be responsible for the promotion and management of the GI. 

Today 25% of eligible local fig production is certified with the GI. In order to promote the marketing of the GI Djebba fig, the PAMPAT project has provided support to the producers of the region regarding technical, logistical and marketing issues.

Moreover, under the leadership of GIFRUITS, a public-private promotional program has been set up to make the certified fruit known to Tunisian and foreign consumers through tasting days in supermarkets or gastronomic, cultural and touristic events around the GI Djebba fig.

During the production season, the GI figs are sold to supermarket chains and are exported to the Gulf countries and Canada. The commercial success of the Djebba figs has doubled sales prices for farmers.

In order to generate income outside the agricultural season, PAMPAT has supported several rural women groups in Djebba to start the production of processed fig products, including dried figs, jams, pastries and juices. 

The GI fig as a local flagship product, has made the village famous, has improved the reputation of Djebba and is attracting more and more visitors.