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Project overview

The phase 2 of the Project for Market Access of Typical Agrofood Products (PAMPAT 2) was launched in Tunisia in January 2020. The project will last 5 years.

The PAMPAT 2 project is funded by the State Secretariat for Economic Affairs of the Swiss Confederation (SECO) and is being implemented by the United Nations Industrial Development Organization (UNIDO) in close cooperation with the Tunisian Ministries of Economy, Industry and Agriculture.

The project will continue promoting Tunisian local food products with an overall budget of 4.1 million Swiss francs.

This project focuses on the recognition and institutionalization of the Tunisian local food sub-sector and represents the continuation of the PAMPAT 1, which was implemented between 2013 and 2019.

The PAMPAT approach focuses on the development of agro-industrial value chains, the promotion of origin-linked quality labels and the implementation of a collective communication and marketing plan in order to ensure sales of regional products both on national and international markets.

During phase 1, project activities have focused particularly on the valorization of Tunisian harissa with the Food Quality Label Tunisia, the Djebba Fig with a protected geographical indication and the organic prickly pear, as well as on the set-up of the biennial Tunisian Contest of Typical Food Products.

PAMPAT 2 aims at broadening, upscaling and consolidating the results obtained during phase 1. The project will continue promoting the prickly pear sector and will support three value chains, namely processed dates, dried tomatoes and pomegranates.

These value chains offer promising prospects in terms of value-added, access to foreign markets and job creation in disadvantaged regions.

At the institutional level, PAMPAT 2 will provide assistance to improve the legal framework for the development of geographical indications and will contribute to the preparation of a national strategy for the promotion of local products, which will be implemented in two Tunisian pilot regions.

The biennial organization of the Tunisian Contest of Typical Food Products, which was initiated in 2017 will continue and the Tunisian experience will help to duplicate the set-up of local food contests in other countries such as Egypt and Georgia.

The PAMPAT 2 project foresees partnerships with the Swiss Federal Institute of Intellectual Property (IPI), the Swiss Import Promotion Program (SIPPO) and the Interjurassic Rural Foundation (FRI).

In the framework of the PAMPAT 2 project, the Tunisian-Swiss cooperation aims at setting up an ambitious promotion program for local products, which have nowadays become symbols of natural, gastronomic, cultural and economic wealth.

This project focuses on the recognition and institutionalization of the Tunisian local food sub-sector and represents the continuation of the PAMPAT 1, which was implemented between 2013 and 2019. The PAMPAT 2 project will continue promoting value chains linked to typical Tunisian products, namely prickly pear, processed dates, dried tomatoes and pomegranates.
These value chains offer promising prospects in terms of value-added, access to foreign markets and job creation in disadvantaged regions.

At the institutional level, PAMPAT 2 will provide assistance to improve the legal framework for the development of geographical indications and will contribute to the preparation of a national strategy for the promotion of local products, which will be implemented in two Tunisian pilot regions.

The biennial organization of the Tunisian Contest of Typical Food Products, which was initiated in 2017 will continue and the Tunisian experience will help to replicate the set-up of local food contests in other countries such as Egypt and Georgia.
The PAMPAT 2 project foresees partnerships with the Swiss Federal Institute of Intellectual Property (IPI), the Swiss Import Promotion Program (SIPPO) and the Interjurassic Rural Foundation (FRI).

Partners

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