Approach

PAMPAT applies a holistic approach to sustainable supply chain development. Below are 6 key themes that are central to PAMPAT’s value chain approach for market access.

GOVERNANCE

Strengthening the capacity of public and private actors. Establishing a working group of key actors in the value chain to develop a shared vision and joint action plan.

COMPETITIVENESS

Upgrading different links in the value chain (Improving quality, optimizing resource use, increasing productivity and production capacity).

LINKAGES

Strengthening alliances (e.g. cooperatives, consortia) and formalizing linkages between the different actors in the value chain (e.g. supply contracts).

QUALITY & ORIGIN

Ensuring compliance with quality, safety and origin labels. Promoting labels among different actors in the value chain, buyers and consumers.

MARKETING

Improving market access and the Marketing Mix of companies and consortia (from branding and product development to negotiating new sales contracts).

DIVERSIFICATION

Diversification and innovation along the value chain (including creation of new entrepreneurial initiatives and new product development).

Copyright @ 2020 PAMPAT Tunisia
en_USEnglish