The prickly pear, long time considered the fruit of the poor, is now recognized as a real source of socio-economic development in Tunisia. The potential of the hindi fruit - as it is called in the local dialect – does not need to be proven any longer. hindi comme on l’appelle dans le dialecte local n’est plus à prouver.
Organic prickly pear seed oil, a dermatological anti-aging product, is nowadays considered the flagship product of the Tunisian cosmetics sector.
The prickly pear industry has already received support in the framework of the PAMPAT 1 project. .
When the first phase of the project started in 2013, the value chain was barely developed. There were only five processing companies in Tunisia, prickly pear products were unknown and the hopes placed in this sector were very limited.
Today, the sector already counts 35 companies, the demand for prickly pear products continues to increase and the private sector is organized around the National Cactus Development Association ANADEC. The sector's development objectives have therefore become much more ambitious. Tunisia aims at becoming a leading country in this sector, both regarding agri-food and cosmetics.
The PAMPAT 2 project will continue working closely with the Ministry of Agriculture, the Interprofessional Group of Fruits (GIFRUITS) and the Export Promotion Center (CEPEX) to further support the development of the prickly pear industry in Tunisia. The dynamism and growth recorded by the sector in recent years point to a strong development in the future.