Approach
PAMPAT applies a holistic approach to sustainable supply chain development. Below are 6 key themes that are central to PAMPAT’s value chain approach for market access.
GOVERNANCE
Strengthening the capacity of public and private actors. Establishing a working group of key actors in the value chain to develop a shared vision and joint action plan.
COMPETITIVENESS
Upgrading different links in the value chain (Improving quality, optimizing resource use, increasing productivity and production capacity).
LINKAGES
Strengthening alliances (e.g. cooperatives, consortia) and formalizing linkages between the different actors in the value chain (e.g. supply contracts).
QUALITY & ORIGIN
Ensuring compliance with quality, safety and origin labels. Promoting labels among different actors in the value chain, buyers and consumers.
MARKETING
Improving market access and the Marketing Mix of companies and consortia (from branding and product development to negotiating new sales contracts).
DIVERSIFICATION
Diversification and innovation along the value chain (including creation of new entrepreneurial initiatives and new product development).
Project for Market Access of Typical Agrofood Products (PAMPAT Tunisia) funded by the State Secretariat for Economic Affairs of the Swiss Confederation (SECO) and implemented by the United Nations Industrial Development Organization (UNIDO) in close cooperation with the Ministry of Economy, Finances and Investment Support, the Ministry of Industry, Energy and Mining and the Ministry of Agriculture, Hydraulic Ressources and Fisheries.
Copyright @ 2020 PAMPAT Tunisia
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